Our Mission

Laughter is the expression of freedom and the melody of dignity, but around the world some are able to laugh more freely than others.ᅠ Whatever the obstacle, personal initiative, collective action and community awareness are the key to a more resilient humanity. When people have the tools that they need to create change for themselves and their communities, they thrive and build resilience from the inside out. The change becomes exponential, spreading from person to person and community to community.




Growth of entrepreneurship and the business

for good philosophy

Community focused efforts to foster

personal initiative

and collective action

Education initiatives to promote



and philanthropy

"It doesn't matter where we come from, what we want is opportunity. This is about livelihoods, this is about change, this is about hope."

Hugh Jackman

About Us

Our Story

Hugh Jackman is an Academy Award® nominated, Golden Globe and Tony Award winning actor. From his turn on Broadway as the 1970’s singer/songwriter Peter Allen, to his metal claw-wielding Wolverine in the X-MEN franchise, Jackman has proven to be one of the most versatile actors of our time. In addition to his acting work, Hugh serves as an ambassador for World Vision Australia. In 1999, he traveled to Ethiopia to visit a community development project and met a young coffee farmer named Dukale, working to lift his family out of poverty. Inspired by Dukale’s story, Jackman launched Laughing Man Coffee in 2011 to provide a marketplace for farmers in developing countries to sell their goods to consumers in the U.S. As part of his ongoing commitment, Hugh contributes 100% of his profits to the Laughing Man Foundation, which he created to support educational programs, community development and social entrepreneurs around the world.

David Steingard is the co-founder and CEO of Laughing Man Coffee and Director of the Laughing Man Foundation. He left his work as a criminal prosecutor in Brooklyn to start Laughing Man Coffee with actor Hugh Jackman. They share the vision that business can be a vehicle for positive change and Laughing Man Coffee is a model. David was CEO of Creative Exposure, a small business marketing firm, and CEO of CompuTech Edge,a technology company for public schools. He hopes this film and the story of Dukale will inspire others.





Works of Advocacy




Creating a curriculum to teach students, here and abroad,  about social entrepreneurship, value chains of products, and market based solutions.

Funding of World Vision health, education and small business projects for farmers like Dukale and their families throughout the Kochore region of Ethiopia

Improving health standards for women and children in rural Ethiopia by providing access to clean cookstoves and medical supplies.

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